I have recieved a huge amount of feedback from a story that we ran a couple of weeks ago, about online security, and the $100 billion cybercrime industry. We explored the myriad ways that hackers are able to seize your personal information online and steal your ID and money.
Among those that I heard from was a Microsoft Internet Security Specialist. He strongly recommends reading the latest Microsoft Security Intelligence report:
There's some great information on malware trends, and strategies to keep your machine clean.
EMAIL TRUST
At the recent AOTA Online Security conference here in Seattle, the first ever Email Deliverability & Trust Competency Program was conducted. It was a test taken at the end of the conference, and determined if attendees from some of the world’s most recognizable brands – including Amazon.com, Apple, Microsoft, National Geographic and Publishers Clearing House – know what it takes to conduct an email campaign that focuses on consumer protection, privacy and trust. 63 percent passed with a score of 85 percent or greater.
“The Delivery and Trust Competency Program is another example of how the AOTA is taking a leading role in raising the bar of trust within the email marketing industry,” said Sal Tripi, director of operations at Publishers Clearing House.
“This program shows just how far industry leaders have come and how far they need to go to make sure consumers not only trust the source of an email, but are also confident that users privacy is being respected,” said National Geographic strategy and e-marketing manager Lauren Skena. “It is paramount that we use consumers information selectively and provide them the confidence the email they receive meets their expectations in the scope of content relevancy and frequency of communications.”
I'm Bill Wixey